Toyota Operations Map

Toyota has been operating in the U.S. for over 60 years. They needed to communicate the breadth of their impact to dealers, consumers, employees, and local government. In a project that took over a year to complete, we created a digital operations map that visualized 6,358 key company data points through a mix of short videos, animations, infographics, and more.

Roles

My Role: Senior Content Strategist & Copywriter | Lead Product Designer: Aldo De La Paz | Senior Product Designer: Peter Chang | Lead Experience Designer: Christine Harrigan | Group Director, Experience Design: Frank Lockwood