Canon Lenses

Ever wonder how a photographer captured a particular shot? What lens was used and why? Canon wanted to bring this education to life. So, we sent a production crew to Lake Tahoe to capture 10 different shots with 10 different Canon lenses—designing a campaign and an interactive experience around the results.

Roles

My role: Senior Content Strategist & Copywriter | Lead Product Designer: Aldo De La Paz | Senior Product Designer: Amy Citron | Product Designer: David Olmos

Content design

Using interactive hotspots to highlight subject matter and display lens details, we created a 360° mobile-first experience. Users could explore the panoramic scenery, see specs, or click through to learn more and shop.