MINI Electric Concept

Working with MINI for a year, I wrote all copy for the redesign of MINIUSA.com—from the homepage and model pages to their car configurator. When they announced their Electric Concept, I was excited to bring it to life on the site. And with a library of beautiful imagery to work with, creating a cohesive story was a breeze.

Roles

My Role: Senior Content Strategist & Copywriter | Associate Director, Product Design: Aldo De La Paz | Senior Product Designer: Alanna Fein