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Tony Robbins | Book Campaign

Tony Robbins

The Author

While working with Tony Robbins, I devised and executed strategies to market his events and products across his social media platforms. One of the most integrated and successful campaigns was for ”Money: Master The Game”—his first book in 20 years. A careful curation of wisdom, Tony spent 4 years interviewing 50 of the world’s top financial minds.

I worked closely with his PR and Design teams to capture and develop content, including Social coverage of over 100 TV and radio interviews, photographing his book launch, and creating a strategy for his partnership with Feeding America.

My Role

Head of Social

Book Launch Party

Held at Catch restaurant in New York City.

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Feeding America Partnership

Tony partnered with Feeding America and donated all the profits from his book and an initial $5 million gift, ultimately providing over 100 million meals for food-insecure Americans. I ran a campaign across social platforms to drive fan donations.

Results

  • New York Times # 1 Best Seller

  • Amazon.com #1 Best Seller

  • Drove 50k pre-orders on Facebook

  • 101 million meals distributed