Bird’s Eye View
Mohegan Sun was looking to create fresh content to highlight their flagship property in Connecticut. I was contracted by Primal NY, the brand’s creative production partner. I wrote and pitched a ‘Choose Your Own Adventure’ experience comprised of voyeuristic mini-films that explore 3 different narratives within the casino and resort. “Bird’s Eye View” was the brand’s first programmatic ad campaign.
Roles
My Role: Writer & Director | Editor: Jason Koburov | Executive Producer: Robert Conticelli | Music & Sound Design: Greg Lawrence