MINI GP Concept

Working with MINI for a year, I was involved in redesigning their model pages and car configurator on MINIUSA.com. When they announced their John Cooper Works GP concept, we wanted to highlight every angle with cutting copy and 360° photography.

Roles

My Role: Senior Content Strategist & Copywriter | Associate Director, Product Design: Aldo De La Paz | Senior Product Designer: Alanna Fein